I help founders and organisations in East Africa succeed by building the structure, strategy, delivery systems and accountability that funders, partners and teams can trust.
Each engagement is project-based, in person or virtual. Open a service to see the problem it solves and what you receive. Every engagement is customised to your venture and your leadership style.
Your organisation has grown but your structure has not. Goals and values are vague, roles overlap or are undefined, and your team doesn’t know who does what or why it matters. Turnover is high, systems are only partly formal, and you’re unsure which departments to set up.
I align your structure with your growth and your goals as a founder: vision, mission, values and culture; organisational strategy; roles and departments; leadership development; and performance systems.
You know where you are and where you are going. Your team knows what to do. The organisation runs on structure, not on you, with less duplication, faster decisions and stronger team performance.
Standard: 6 to 8 weeks. Optional: add 3 months of implementation support. Custom: a duration we agree together to fit your needs.
You have a product, traction and a few sales, but you’re stuck. Your business model isn’t working as you imagined, you can’t reach markets or finance, and you’re unsure what to sell, who to sell to or how to grow.
I define your business model, design your product and product line, define your positioning, assess your market and competition, set your pricing, map your path to finance and design your growth plan.
You know what to sell, who to sell to and how you make money, with a clear path to market and finance, and a plan to improve efficiency and profitability.
Standard: 1 to 2 months. Optional: add 3 months of growth support. Custom: a duration we agree together to fit your needs.
Delivery depends too much on you. Quality is inconsistent, things fall apart under pressure, and your team doesn’t know what to do, when to do it or how to do it well.
I build your execution systems: project management, planning and scheduling, quality assurance, monitoring and evaluation, budget management, documentation, and compliance and risk management.
You deliver on time, on budget and to standard, consistently. Your team executes without you holding everything together, with less rework, fewer delays and better use of time and budget.
Standard: 1 to 3 months. Optional: add 6 months of monthly follow-up. Custom: a duration we agree together to fit your needs.
Your enterprise has potential but lacks the skills, structure and market links to grow, or your programme cannot show that its work makes a difference.
I assess where each enterprise stands, build its owners' capacity through training and mentoring, strengthen value addition and market access, and prepare the enterprise for finance. For programmes, I design the support model and the M&E that proves it works.
Stronger enterprises that sell more, run more efficiently and attract finance, and programmes that can show performance to funders.
Standard: 2 to 3 months, scoped to your enterprises or programme. Optional: 6 to 12 months of programme support. Custom: a duration we agree together to fit your needs.
Funders, partners or regulators are asking questions you can’t answer. Policies are missing or unwritten, rules are applied unevenly, and one audit or complaint could stall your funding.
I assess where you stand against donor and regulatory expectations, then design the policies, financial controls, anti-fraud and anti-corruption measures, and risk processes you need, and train your team to use them.
You know your obligations, your rules are written down and followed, and you can show funders and partners that you are accountable. Clear processes also cut delays and rework.
Standard: 1 to 2 months. Optional: add quarterly compliance reviews. Custom: a duration we agree together to fit your needs.
Compliance design and capacity support. This is not legal advice.
Short, practical programmes for creative entrepreneurs, founders and teams, customised to your venture and your leadership style.
A four-week practical programme on pricing, packaging an offer, contracts and finding clients, drawn from advising 100+ creative entrepreneurs. Cohort-based, online or in person. The aim is to turn your time and talent into steady income more efficiently.
Standard: 4 weeks. Optional: 8 weeks with one-to-one coaching. Custom: a duration we agree together to fit your needs.
Join the waiting list for the next cohort.
A practical programme on generating ideas, testing them, choosing the one worth your limited time and turning it into a product or service people will pay for. It draws on the frameworks in The Creative Ideation. The aim is to help you and your team spend time on the ideas that perform.
Standard: 2 weeks. Optional: 4 weeks with team workshops. Custom: a duration we agree together to fit your needs.
Join the waiting list for the next session.
Three examples of the work. Client details are kept confidential.
Agricultural entrepreneurs in Eastern Uganda.
Smallholder farmers needed commercial skills, value-addition models and market access to turn farming into a business.
Led multi-district programmes at the GACAMI Initiative covering commercialisation, value addition and market access.
3,600 agricultural entrepreneurs trained and 9,000+ smallholders enrolled in climate-smart agriculture.
Smallholder farmers in a GIZ-supported livelihoods consortium.
Seedling survival was only 40 to 60%.
Built the monitoring system tracking 35,000+ smallholder farmers, diagnosed the value-chain gaps behind the losses and led corrective interventions.
Seedling survival rose from 40–60% to 80%.
A creative founder with revenue, a small team and a good reputation. Client name withheld.
Every decision, client and delivery ran through the founder. Time off meant lost income, and losing one client would have hurt badly.
Found where the work depended on the founder, defined roles and a simple structure, wrote down prices and processes, set a monthly review of the numbers and diversified income.
The business now runs on structure, not on the founder, and income no longer rests on a single client.
Three practical books for creative founders and entrepreneurs, taking you from choosing the right idea to delivering it to scaling it into an enterprise. Choose the PDF or the hard copy and order directly on WhatsApp.
Book 1: Idea
Organising Your Ideas for Greater Impact
Available now
Every creative journey is unique, and every successful creator shares one thing: they chose the right idea to execute. Your time, attention and energy are limited, and every idea you chase costs you something.
This book blends psychology, strategy and hard-won experience into a practical framework. It shows how constraints become a source of liberation and how the right system helps your best ideas succeed.
This is not a book about having more ideas. It is about having the clarity and confidence to choose the right one and succeed.
PDF UGX 50,000 | Hard copy UGX 60,000
Book 2: Execution
A Practical Project Management Guide for Creatives and Startups
Available now
You have the ideas. You have the talent. What you are missing is a system.
Manage Your Hustle is a practical guide to mastering creative workflows. It helps you deliver on time, on budget and on vision, without losing your creativity or your soul.
Built on global best practices and industry standards from leading fashion, music, film and technology organisations, these frameworks are flexible and adaptable to your context.
Your structured hustle starts here.
PDF UGX 65,000 | Hard copy UGX 70,000
Book 3: Scale
The Scaling Journey from Creative to Enterprise. Based on 120 founders.
Available now
Most creative ventures never scale. Not because of talent, but because founders are never taught how.
You have built something that works: revenue, a team, a reputation. But now you are the ceiling. Without you, things fall apart.
Rooted in business research and thematic observation of 120 founders across Africa, The Hustle MBA blends evidence, strategy and experience into a practical framework for scaling sustainably, diversifying against collapse and building what outlasts you.
PDF UGX 55,000 | Hard copy UGX 65,000
How ordering works: tap a buy button, I reply on WhatsApp with payment details, and you receive your PDF once payment is confirmed. For hard copies, we arrange delivery or pick-up.
A community of founders and creative entrepreneurs with shared objectives. Share experiences, grow your ventures and scale them together.
Tap to message me on WhatsApp and I will share how to join.
Answer five quick questions. Nothing is stored or sent. This is a simple self-check, not a validated test.
The same sequence every time, so you know what to expect.
A short discovery call, then a review of where you are today, with clear findings.
Structures, systems and documents customised to your venture, your leadership style, your size, sector and funders.
Support and training so your team uses what we build after I leave.
My commitment: I guarantee change and results as long as the agreed solutions are implemented, measured against targets we agree in writing before work starts.
Plan the direction, design the structure and build the systems that turn it into results.
Book a discovery call
I’ve spent eleven years in organisational development, business strategy, enterprise development, programme management and institutional integrity. I led multiple programmes at the GACAMI Initiative, including a GIZ-supported consortium.
I contributed to the AUDA-NEPAD AYEF 2026 Knowledge and Policy Series with a policy brief on scaling creative ventures in Africa with integrity. The brief is an adaptation of The Hustle MBA. I hold a PMP certification and an MBA.
Author of The Hustle trilogy, three books for creative founders and entrepreneurs, available now.
Founders, creative entrepreneurs, small and medium businesses, cooperatives and organisations in East Africa, in person or virtually. Everything is customised to the founder’s venture and their leadership style.
We talk about where you are, what you need and whether I am the right fit. You leave with a clear next step.
Each service is priced after we agree the scope. Use the form below to ask for a price and I will reply on WhatsApp or by email. Book prices are shown above.
I guarantee change and results as long as the agreed solutions are implemented, measured against targets we agree in writing before work starts. I cannot promise outcomes that depend on someone else’s decision, such as whether a funder approves a grant.
Tap a buy button and I will reply on WhatsApp with payment details. Your PDF is sent once payment is confirmed, and we arrange delivery or pick-up for hard copies.
PDFs are for your own use. For team or classroom copies, message me about group orders.
No. My compliance work is design and capacity support: policies, controls and training. For legal, tax or audit opinions, use a licensed professional.
A booking is a request until I confirm it on WhatsApp, by phone or by email.
It is a brothers’ keeper community of people with shared objectives who share experiences, grow and scale their ventures. Tap the join button and message me on WhatsApp, and I will share how to join.
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